Creativity 
[kree-ey-tiv-i-tee]
the ability to transcend traditional ideas, rules, patterns, relationships,or the like, and to create meaningful new ideas, forms, methods,interpretations, etc.; originality, progressiveness, or imagination.

Merriam-Websters definition

I can sit here and let you read what creativity is but that's not very creative. Stick around and I'll show you whats hattnin'